ix, 278 pages, [16] pages of plates : 23 cm

An entertaining, often surprising look at the life of te world's most influential fictional character. He is the embodiment of charity and generousity, a creation of mythology, a tool of clever capitalists. The very idea of him is enduring and powerful. Santa Claus was born in early nineteenth-century America, but his family tree goes back seven hundred years to Saint Nicholas, patron saint of children

Includes bibliographical references (pages 253-270) and index

I. His long gestation and obscure birth -- II. His youth and character development -- III. Santa as advocate -- IV. Santa the adman -- V. Santa the warrior -- VI. Santa at the movies (and in the jukebox too) -- VII. Does Santa have a future?

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